Product Conceptualization

Product conceptualization is the art of creating new designs while incorporating all known product requirements and considering the feasibility of real world production. Further selection, detail design, and development are required to optimize the product for production.

Creativity and product conceptualization is a talent many engineers possess; but in today's lean staffing situations, in-house engineers often may not have time or broad experience to generate the best solutions.

APEX has extensive experience in developing unique concepts as evidenced by having been awarded more than 250 United States patents. These patents have been for a myriad of industries, and the concepts include terminals, contacts, connectors, interconnection systems, application equipment, and manufacturing processes.

WHY APEX:

• Gain fresh, "out-of-the-box" ideas
• Identify problem concepts early in the process
• Obtain independent and impartial feedback
• Achieve improved product reliability
• Reduce the need for future redesign
• Employ a combination of practical and theoretical experience

APEX PRODUCT CONCEPTUALIZATION:

• Incorporates brainstorming
• Combines multiple concepts for the best solutions
• Works independently or in conjunction with clients for fresh concepts
• Provides a complete systems approach
• Includes various background experiences

EXAMPLES OF APEX PRODUCT CONCEPTUALIZATION:

• Very high density, high-speed, board-to-board interconnections
• Disposable medical test strip connections
• Quick-connect hardware for connectors
• ZIF connector for a computer mainframe
• Low-cost filtered modular jacks
• Sealed, quick-connect, industrial cable assemblies
• High current contacts for automotive application