Client Situation:

• Start-up Company developed a proprietary IC socket design
• Desired to develop additional applications
• Needed input to understand broad market potential

APEX Contribution:

• Held brainstorming sessions utilizing multiple skills
• Generated over 50 ideas to broaden market appeal
• Provided sketches and descriptions for each idea
• Rated each idea for potential market success

Client Benefits:

• Obtained “fresh” ideas
• Very short delivery time
• Used input to support business plans

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